Corporate Mission: People-oriented, Integrity and Pragmatism, Innovation and Progress, Social Contribution.

Business Objectives: Unity in sincerity, pursuit of excellence, down-to-earth efforts, and step-by-step success.

Service Principles: Reputation First, Customer First, Timely Feedback, Timely Improvement.

Company Goals: Customer Satisfaction, Industry Leadership, Harmonious and Friendly, Multilateral Win-Win.